My Dearest Friend,
As LadyBird, I write to you today with a heart full of excitement and anticipation. I want to introduce you to a world that goes beyond a mere brand—it's a symbol of hope and empowerment for women of color, and it holds a deep significance that intertwines with my very being.
You've heard me speak passionately about my beloved grandmother, the spirited blues singer who graced the stages of Chicago's vibrant nightclubs in the 70s and 80s. Born in 1943, she faced numerous challenges as a young Black woman during a time of limitations and societal struggles. Yet, her spirit remained unyielding, radiating an adventurous essence, sultry energy, and an unmatched creative flair.
Contemplating her life, I can't help but feel a profound sadness knowing the constraints and circumstances of her era held her back from fully exploring and expressing her passions. I often find myself imagining an alternate reality, one where she was born in a different time or place, free from the shackles of discrimination and prejudice.
Through LadyBird, I embody the spirit of my grandmother—the woman she could have become if fate had dealt her a different hand. It is a heartfelt tribute to her essence, and an opportunity for me to share my own passions and values with the world. With LadyBird, I aspire to create something extraordinary—a brand that encapsulates the adventurous, sultry, down-to-earth, and creative qualities of a remarkable woman. It's about normalizing elemental everyday luxury within Black and Brown communities, while nurturing environmental wellness.
Our offerings transcend material possessions. They are carefully crafted to infuse a touch of luxury and elegance into our daily lives, while promoting sustainability and environmental consciousness. I firmly believe that every person, regardless of their background, deserves the joy of owning beautiful, high-quality products that seamlessly blend functionality and style.
But LadyBird is not just about products—it's a platform, a platform to shed light on the issues affecting Black and Brown communities, and to empower and uplift women of color as they chase their dreams. It's about giving voice to the stories of the women who came before us, those who conquered insurmountable challenges and emerged as beacons of strength. Through LadyBird, we honor their legacies and ensure their remarkable contributions receive the recognition they deserve.
My dear friend, I extend an invitation to you to embark on this incredible journey with me. Let us celebrate the extraordinary stories of women, foster unity and pride within our communities, and strive to create a world where everyone can flourish, irrespective of their circumstances.
Thank you for being an integral part of my life, and I eagerly anticipate sharing captivating stories, exquisite products, and the everyday luxuries that make life truly remarkable.
With love and warmth,